Jobs described iAds as using standards-based HTML5 content exclusively, rather than delivering proprietary binaries created by web-alternatives such as Flash or Microsoft's Silverlight.Īpple's efforts to push mobile content back to using web standards-leveraged by its powerful position in smartphones, tablets and media players, has prompted Adobe to refocus efforts on delivering HTML5 tools and has forced Microsoft to dramatically scale back its plans for Silverlight and instead focus on delivering HTML5 compliance in future versions of its Internet Explorer browser. The company's chief executive Steve Jobs said that existing mobile ads, like those served by Quattro and Google's AdMob, "suck," and the iAd would enable brands to deliver high quality, valuable experiences that customers would find interesting, useful, and non-intrusive because they don't dump users out of their existing app and into the external web browser after being clicked.
APPLE IAD PRODUCER BANNER OBJECTS VIDEO SOFTWARE
The company launched major new iAd campaigns to Europe earlier this month with L'Or?al, Renault, Louis Vuitton, Nespresso, Perrier, Unilever, Citi, Evian, LG Display, AB InBev, Turkish Airlines and Absolute Radio, and created the first iAd presentation for iPad to promote Disney's "Tron Legacy."Īpple previously had no real experience in advertising, but recognized the need for ads to help support mobile software titles.
APPLE IAD PRODUCER BANNER OBJECTS VIDEO FOR MAC
The new tool incorporates a variety of technologies from Xcode, Apple's Integrated Development Environment for Mac and iOS software.Īt the introduction of Xcode 4 this summer, AppleInsider projected that the company's increasingly sophisticated, graphical software development tool could portend new HTML5 development tools, specifically noting that "one example of how the company's significant investments in creating Xcode 4 could be applied is in shipping a web development tool aimed at creating HTML5 content for the web and for use within web-based tools such as Apple's iAd mobile advertising program."Īpple has been rapidly expanding its iAd program after acquiring Quattro Wireless less than a year ago and converting its conventional mobile ad banner network into the immersive, app-embedded iAd experience.
Apple has released iAd Producer, a new tool for designing interactive "rich media ads" using web standards for distribution through its iAd network within iOS apps, in a direct blow to Adobe's Flash developer tools, the current standard among many web and mobile ad designers.Īpple's new HTML5 development tool graphically lays out the structure and flow of iAd elements within an iOS advertisement in a "powerful visual editing canvas," the company states in its announcement aimed at developers.
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